Essentials of Marketing

A thorough insight into the core marketing concepts using real-life examples.    Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

O perspectiva detaliata asupra conceptelor de baza de marketing folosind exemple din viata reala. Essentials of Marketing, editia a 8-a, de Martin si Blythe ofera cele mai actualizate perspective critice asupra teoriilor traditionale de marketing, precum si a conceptelor contemporane, folosind exemple globale recente, studii de caz si activitati bazate pe probleme din viata reala.