Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures students' interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

Essentials of Strategic Management editia a 6-a de Gamble, Peteraf si Thompson prezinta discutii concise, direct la obiect, exemple la timp, cu un stil de scriere care capteaza interesul elevilor. Prezinta 10 capitole cu 12 cazuri strans legate.