European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

Aceasta carte ofera o perspectiva holistica asupra comportamentului consumatorilor in secolul XXI, in diferite culturi europene caracterizate de noile tehnologii, inclusiv smartphone-uri, realitate augmentata (AR), IoT, inteligenta artificiala (AI) si retele sociale, precum si de schimbarile culturale si pandemia de Covid-19.