European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

Aceasta carte ofera o perspectiva holistica a comportamentului consumatorilor in secolul 21 in diferite culturi europene, care sunt caracterizate de noi tehnologii, inclusiv smartphone-uri, AR, IoT, AI si retelele sociale, precum si schimbari culturale si pandemia Covid-19.