Evolution of Broadcast Content Distribution

This book discusses opportunities for broadcasters that arise with the advent of broadband networks, both fixed and mobile. The book illustrates how change in distribution technology is accelerating the need for broadcasters around the world to adapt their content distribution strategy and how it will impact the portfolios of content they offer.

Aceasta carte discuta oportunitatile pentru radiodifuzori care apar odata cu aparitia retelelor de banda larga, atat fixe, cat si mobile. Cartea ilustreaza modul in care schimbarea tehnologiei de distributie accelereaza nevoia radiodifuzorilor din intreaga lume de a-si adapta strategia de distributie a continutului si modul in care va avea impact asupra portofoliilor de continut pe care le ofera.