Evolution of Made in Italy

This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context.

Aceasta carte analizeaza in profunzime tendintele emergente ale consumatorilor din industria alimentara si a bauturilor din Italia, in special in lumina crizei COVID-19, si exploreaza modul in care firmele au evoluat pentru a satisface nevoile consumatorilor si a reusi in acest context provocator.