The Experience Economy, With a New Preface by the Authors

Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy

Acum douazeci de ani, aceasta carte fundamentala despre inovarea experientei, scrisa de Joseph Pine si James Gilmore, explora modul in care companiile inteligente exceleaza prin oferirea de experiente convingatoare pentru clienti - rezultand nu doar in loialitatea clientilor, ci si intr-un rezultat financiar mai profitabil. Tradusa in peste cincisprezece limbi, Economia Experientei