Experience Economy, With a New Preface by the Authors

Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy

In urma cu douazeci de ani, aceasta carte fundamentala despre inovarea experientei scrisa de Joseph Pine si James Gilmore a explorat modul in care companiile inteligente exceleaza oferind experiente convingatoare pentru clienti - rezultand nu numai loialitatea clientilor, ci si un rezultat mai profitabil. Tradus in peste cincisprezece limbi, The Experience Economy