Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academics, researchers, IT developers, marketers, managers, media specialists, and professionals.

Exploreaza importanta perceptiei consumatorilor si influenta cuvantului din gura in lumea digitala. Prezentand o gama larga de subiecte, cum ar fi extragerea datelor, implicarea online si social media, aceasta carte este ideala pentru academicieni, cercetatori, dezvoltatori IT, specialisti in marketing, manageri, specialisti in mass-media si profesionisti.