Exploring the Rise of Fandom in Contemporary Consumer Culture

Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.

Ofera o discutie aprofundata cu privire la popularitatea crescanda a comunitatilor de fani si modul in care acesti adepti au un scop mai larg intr-o societate condusa de consumatori. Evidentiind subiecte aplicabile care includ loialitatea fata de marca, perceptiile fanilor, retelele sociale si realitatile virtuale, aceasta publicatie este ideala pentru manageri de afaceri, universitari, studenti, profesionisti si cercetatori.