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Fascinate, Revised and Updated


Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)

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9780062206480

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Pret special 90,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

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Autor Hogshead, Sally
Editura HarperCollins Publishers Inc
Dimensiuni 165 x 236 x 30
Data Publicarii 21/03/2016
Format Cartonata
Numar pagini 352
Descriere RO O editie nou revizuita si actualizata a ghidului influent care exploreaza una dintre cele mai puternice modalitati de a atrage atentia si de a influenta comportamentul - fascinatia - si modul in care afacerile, produsele si ideile pot deveni irezistibile pentru consumatori. concentrare, cum atragem atentia asupra mesajelor, ideilor si produselor noastre atunci cand avem doar cateva secunde pentru a concura? Consultant si vorbitor premiat Sally Hogshead s-a orientat catre un domeniu larg de discipline, inclusiv neurobiologie, psihologie si antropologie evolutiva.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
O editie nou revizuita si actualizata a ghidului influent care exploreaza una dintre cele mai puternice modalitati de a atrage atentia si de a influenta comportamentul - fascinatia - si modul in care afacerile, produsele si ideile pot deveni irezistibile pentru consumatori. concentrare, cum atragem atentia asupra mesajelor, ideilor si produselor noastre atunci cand avem doar cateva secunde pentru a concura? Consultant si vorbitor premiat Sally Hogshead s-a orientat catre un domeniu larg de discipline, inclusiv neurobiologie, psihologie si antropologie evolutiva.
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Recenzati:Fascinate, Revised and Updated
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