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Fashion Film


Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9780857857002

Pret standard 138,99 RON
(-17%)

Pret special 115,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows.

Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion.

Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.

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Autor Rees-Roberts, Nick (Paris-Sorbonne Nouvelle, France)
Editura Bloomsbury Publishing PLC
Dimensiuni 228 x 146 x 12
Data Publicarii 13/12/2018
Format Necartonata
Numar pagini 240
Descriere RO Imaginea in miscare a devenit un instrument cheie de marketing pentru moda de lux, centrala in a permite marcilor sa-si modeleze codurile vizuale si sa isi extinda gradul de cunoastere a marcii. Fashion Film este primul studiu detaliat al formei schimbatoare a imaginilor de moda in era digitala, investigand rolul imaginii in miscare in promovarea, comunicarea si spectacolul modei contemporane.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Imaginea in miscare a devenit un instrument cheie de marketing pentru moda de lux, centrala in a permite marcilor sa-si modeleze codurile vizuale si sa isi extinda gradul de cunoastere a marcii. Fashion Film este primul studiu detaliat al formei schimbatoare a imaginilor de moda in era digitala, investigand rolul imaginii in miscare in promovarea, comunicarea si spectacolul modei contemporane.
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