Fashion Marketing and Communications

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

Fashion Marketing and Communications reuneste abordari interdisciplinare din marketing, branding, promovare si studii media critice. Ofera o intelegere cuprinzatoare si sincera a impactului comercial si etic pe care marketingul il are asupra industriei modei.