Financial Services Marketing

Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field.

Potrivita pentru cursuri postuniversitare avansate in marketingul serviciilor financiare, precum si cursuri profesionale, cum ar fi modulul Chartered Institute of Bankers Marketing, aceasta carte acopera toate aspectele domeniului.