Firm Internationalization

In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

Intr-o lume globalizata cu miscare rapida, companiile trebuie sa dezvolte planuri contingente. Aceasta carte, prin analizarea aspectelor practice ale crearii si utilizarii resurselor intangibile pentru dezvoltarea internationala, ofera perspective originale si relevante asupra acestui subiect.