Food Retailing and Sustainable Development

This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers’ practices in different countries and their impact on consumers.

Aceasta carte este rezultatul cercetarilor privind marii comercianti europeni de produse alimentare si isi propune sa descrie si sa analizeze aceste eforturi pentru a trage lectii, a identifica problemele si oportunitatile si a impartasi cunostintele. Cartea poate ajuta specialistii in marketing si cercetatorii sa inteleaga mai bine practicile retailerilor din diferite tari si impactul acestora asupra consumatorilor.