Format for Graphic Designers

From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

De la tiparirea traditionala la formatele digitale pentru telefoane mobile si tablete, aceasta carte ofera o introducere clara la utilizarea creativa a formatului in designul grafic. Folosind 200 de exemple inspirationale de la designeri internationali contemporani, Format for Graphic Designers il indruma pe elev prin rolul formatului atat in scopul cat si in naratiunea unui design.