Founder's Mentality

Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment-find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen, authors of the bestselling Profit from the Core

De ce este atat de greu de realizat si sustinut cresterea profitabila? Majoritatea directorilor isi gestioneaza companiile ca si cum solutia la aceasta problema ar fi in mediul extern - gasesc o piata atractiva, formuleaza strategia potrivita, castiga noi clienti.