Friction/Reward

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;



Small Business Entrepreneurship Marketing Strategy Branding Customer Experience Make it easy for customers to choose you; whatever your business, product or service.

With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you

When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging.

When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers?

Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.

Readers will:

Create easier, faster and improved customer experiences by reducing friction and increasing reward. Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage. Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights. Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.

Aceasta carte de afaceri este excelenta pentru lideri, manageri intermediari si antreprenori interesati de urmatoarele categorii: Strategii de marketing pentru antreprenoriat pentru intreprinderi mici Branding Experienta clientilor Faceti mai usor pentru clienti sa va aleaga; indiferent de afacerea, produsul sau serviciul dvs. Cu clientii, acum isi cantaresc in mod inconstient optiunile extinse in masa in ceea ce priveste frictiunea de cumparare (cat de usor este de cheltuit) si recompensa de cumparaturi (elementele suplimentare inerente experientei de cumparare); treaba ta este sa le usurezi alegerea. Cand este frecare ridicata?