From Categories to Categorization

This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

Acest volum reuneste unii dintre cei mai importanti savanti din lume in clasificarea pietei. Impreuna, contributiile lor descriu categorizarea ca un proces atat cognitiv, cat si social, strans legat de actorii implicati, actele lor specifice, entitatea care este clasificata si contextul si momentul care informeaza aceste activitati.