Fundamentals of Business-to-Business Sales & Marketing

Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.

Arata cum liderii B2B integreaza abordari si tehnologii cu tehnici pentru a gasi, obtine si pastra clienti. Aceasta carte prezinta un model de acoperire a vanzarilor care satisface nevoile mediului bazat pe Web, pastrand in acelasi timp beneficiile pe care un bun vanzator le poate aduce la masa.