Fundamentals of Marketing 2e

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Bazat pe cel mai bine vandut marketing de Baines, Fill, Rosengren si Antonetti, Fundamentals of Marketing este cel mai relevant si concis ghid de marketing, combinand cele mai esentiale teorii cu o gama globala de perspective ale practicienilor.