Fundraising Principles for Faculty and Academic Leaders

The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance.

Cartea ofera perspective istorice si contemporane asupra conceptelor si datelor de baza, cercetari care dezvaluie motivatiile donatorilor, strategiile si tacticile de implicare pentru unitatile academice si indrumari privind provocarile de management, inclusiv planuri strategice, campanii si masurarea performantei.