Future of India's Rural Markets

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. This book maps their transformation, and shows how to realize their social and economic promise.

Un miliard de oameni aspirationali, conectati prin tehnologie, increzatori in puterea lor culturala si de consum. Daca exista vreun grup care are potentialul de a redefini radical o natiune, este vorba de indienii din mediul rural.