Gamechangers and Rainmakers

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport’s top events and overseas investors buying football clubs, this book traces the money trail.

Gamechangers and Rainmakers este povestea convingatoare a marketingului sportiv si a crearii unei afaceri globale de un trilion de dolari. Din anii 1960 tulburi pana in anii 1980, care schimba jocul, pana in secolul 21, cu natiunile emergente care gazduiesc evenimentele de top ale sportului si investitorii de peste mari cumparand cluburi de fotbal, aceasta carte urmareste traseul banilor.