Garden Centre Management

Garden centre management has professionalised recently as garden centres become more advanced retail operations. Aimed at students, garden centre managers and garden centre management courses, the book offers a practical approach backed by management theory. It covers consumer behaviour; staff and stock management; marketing and productivity.

Managementul centrelor de gradina s-a profesionalizat recent, deoarece centrele de gradina devin operatiuni de vanzare cu amanuntul mai avansate. Destinata studentilor, managerilor de centre de gradina si cursurilor de management al centrelor de gradina, cartea ofera o abordare practica sustinuta de teoria managementului.