Garment Economy

This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models.

Aceasta carte prezinta cititorul in afacerea cu haine, cu flashback-uri in trecut, modele de afaceri de astazi si idei pentru un viitor durabil. Capitolele discuta, de asemenea, marketingul modei, spalarea ecologica, blockchain-ul in lantul de aprovizionare in moda, retelele sociale, problemele de sustenabilitate si modelele senzoriale.