Gen Z Frequency

Generation Z, ranging from tweens to young adults, have enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. They are projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, their ecosystem is infinitely more complex and varied than generations before. Staying tuned-in to their impatience, confidence and constantly evolving trends can be daunting for any marketer trying to keep up.

The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential and emerging technologies, and much more. It is also woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.

Generatia Z, de la tweens la tineri, are o putere de cheltuieli enorma; totusi, este una dintre cele mai provocatoare cohorte generationale pe care brandurile trebuie sa le atinga. Se preconizeaza ca vor fi cel mai mare consumator demografic din istorie, determinand o prognoza de la HRC Retail Advisory de 40% din totalul cheltuielilor de consum din SUA si alti 40% din toti consumatorii din SUA, Europa si BRIC pana in 2020 (Brazilia, Rusia, India, China), conform altor surse.