Getting Price Right

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.

Combinand perspective perceptive din economia comportamentala cu idei de varf despre managementul preturilor, aceasta carte ofera o noua abordare a preturilor. Gerald Smith demonstreaza de ce intelegerea, reincadrarea si rafinarea proceselor zilnice de stabilire a preturilor - orientarea propriei preturi - rezulta intr-o strategie de pret mai buna pe termen lung.