Global Business

This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business through about 40 case studies. New and updated case studies illustrate the magnitude and complexity of global business.

Acest manual este conceput pentru a ajuta studentii sa recunoasca si sa analizeze problemele cheie din afacerile globale, prin conectarea teoriei cu aplicatiile din lumea reala. Impartit in trei parti, acesta exploreaza aspecte critice ale afacerilor globale prin intermediul a aproximativ 40 de studii de caz.