Global Business

This second edition incorporates economic, social, and environmental issues, which have strong links to stakeholders and are guided by the Triple Bottom-Line (TBL) concept. A TBL approach emphasizes the importance of Profit, People, and Planet, or PPP.

Aceasta a doua editie incorporeaza probleme economice, sociale si de mediu, care au legaturi puternice cu partile interesate si sunt ghidate de conceptul Triple Bottom-Line (TBL). O abordare TBL subliniaza importanta profitului, a oamenilor si a planetei sau PPP.