Global Business: Management

Focuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies; and human resources, in different parts of the world-globally, regionally and domestically.

Se concentreaza pe provocarile majore ale derularii functiilor de marketing si cercetare si dezvoltare intr-o afacere internationala. Perspective, despre modul in care afacerile gestioneaza structura si arhitectura organizatiei; aprovizionare si lantul de aprovizionare; sisteme informatice si tehnologii emergente; si resurse umane, in diferite parti ale lumii - la nivel global, regional si intern.