Global Business Management

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective.

Aceasta carte impleteste conceptele din indrumarile privind globalizarea, managementul international si complexitatea afacerilor internationale, pe care multe carti de pe piata le trateaza independent. Clarifica si explica cultura, neintelegerile culturale si interactiunile interculturale.