Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

Folosita de exemple culturale, de companie si de tara, aceasta carte ofera o combinatie de teorie si aplicatii practice care acopera globalizarea, strategiile globale de branding, modelele de clasificare a culturii si consecintele culturii pentru toate aspectele comunicarii de marketing.