Global Marketing in Times of Disruption

Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by shifts in geopolitical dynamics and consumer behaviour.

,,Marketingul global in vremuri de disruptie", volumul 22 din seria ,,Recenzie a cercetarii de marketing", analizeaza perturbarile multiple care remodeleaza domeniul marketingului international, alimentate de schimbarile dinamicii geopolitice si ale comportamentului consumatorilor.