Global Perspectives on International Advertising

Considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. The book covers a wide range of topics, including branding, political advertising, cultural features, and tourism advertising.

Ia in considerare diverse perspective asupra publicitatii internationale prin prisma globala si locala si discuta strategii si tactici de publicitate pe tot globul. Cartea acopera o gama larga de subiecte, inclusiv branding, publicitate politica, caracteristici culturale si publicitate turistica.