Good Strategy/Bad Strategy

Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt argues that the heart of a good strategy is insight - into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your own thinking.

Good Strategy/Bad Strategy integrates fascinating examples from business, nonprofit, and military affairs to bring its original ideas to life: From Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from the Getty Trust to the Los Angeles Unified School District, from Global Crossing to the 2007-08 financial crisis, and many more. The abundance of business-ready insights offered by Rumelt stem from his decades of digging beyond the superficial to address hard questions with honesty and integrity.

Dezvoltarea si implementarea unei strategii este sarcina centrala a unui lider, indiferent daca este CEO al unei companii Fortune 100, antreprenor, pastor bisericesc, seful unei scoli sau un oficial guvernamental. Richard Rumelt sustine ca inima unei strategii bune este intelegerea - adevarata natura a situatiei, puterea ascunsa intr-o situatie si un raspuns adecvat.