Green Behavior and Corporate Social Responsibility in Asia

This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.

Aceasta carte utilizeaza 16 cazuri care reflecta reactia, raspunsul, problemele manageriale si succesul a sapte tari asiatice in adoptarea conceptelor ecologice, cum ar fi: comportamentul ecologic, marketingul sustenabilitatii, marketingul ecologic, organizarea ecologica, turismul ecologic, practicile de resurse umane ecologice si responsabilitatea sociala a intreprinderilor.