Greenwashing Practices in Company Marketing Communications

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

Aceasta carte exploreaza practicile de greenwashing in comunicarea de marketing a companiilor, subliniind diferitele tipuri de greenwashing si recomandand strategii pentru ca cititorii sa diferentieze cu succes greenwashing-ul de marketingul verde.