Grow

Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

Pe baza a aproape zece ani de cercetare care implica 50.000 de companii, autorul arata cum cele mai bune 50 de afaceri din lume - la fel de diverse precum Apple, Red Bull, Pampers si Petrobras - au o relatie cauza-efect intre performanta financiara si capacitatea lor de a se conecta cu oamenii fundamentali. emotii, sperante, valori si scopuri mai mari.