Grow the Pie

Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.

Ar trebui companiile sa fie conduse pentru profit sau scop? Aceasta carte arata cum le pot furniza ambele, pe baza unor dovezi riguroase si a unui cadru actionabil.