The Growth Leader

Growth is a leadership issue, not a sales issue. However you define business growth—total revenue, net income, margin expansion, number of products and services, or customer loyalty—sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

Cresterea este o problema de conducere, nu o problema de vanzari. Oricum definiti cresterea afacerii - venitul total, venitul net, extinderea marjei, numarul de produse si servicii sau loialitatea clientilor - cresterea sustinuta si strategica necesita ca o organizatie sa faca mai mult decat sa vanda prin simpla comunicare a valorii produselor sau serviciilor sale.