H2H Marketing

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

In H2H Marketing, autorii se concentreaza pe redefinirea rolului marketingului prin reorientarea mentalitatii factorilor de decizie si integrarea conceptelor de Design Thinking, Service-Dominant Logic si Digitalization.