Handbook of Integrated CSR Communication

Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.

Bazandu-se pe diversele domenii ale comunicarii organizationale si relevanta acestora pentru CSR, abordeaza subiecte inovatoare precum big data, social media si convergenta canalelor de comunicare, precum si rolurile pe care acestea le joaca intr-un program de comunicare CSR integrat cu succes.