HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)

Take your business into the future-the right way. In these ten definitive Harvard Business Review articles, the world's foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers' most pressing needs.

Du-ti afacerea in viitor, in modul corect. In aceste zece articole definitive din Harvard Business Review, cele mai importante autoritati din lume in domeniul inovatiei demonstreaza cum sa plasati pariurile potrivite atunci cand alegeti ideile de urmat, sa modificati noi proiecte prin experimentare si sa va adaptati eforturile pentru a satisface cele mai stringente nevoi ale clientilor.