Hispanic Marketing

This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.

Aceasta carte se concentreaza pe utilizarea cunostintelor culturale pentru a intra in legatura cu consumatorii hispanici. Aceasta a patra editie aduce la zi teoriile, conceptele si practicile care ajuta cititorii sa inteleaga consumatorii hispanici si campaniile de comunicare de marketing din segmentele hispanice si include noi studii de caz si materiale pentru instructori.