Hispanic Marketing

This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.

Aceasta carte se concentreaza pe utilizarea perspectivelor culturale pentru a intra in contact cu consumatorii hispanici. Aceasta a patra editie aduce la zi teoriile, conceptele si practicile care ii ajuta pe cititori sa inteleaga consumatorii hispanici si campaniile de comunicare de marketing in segmentele hispanice si include studii de caz noi si materiale pentru instructori.