History of Advertising

This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

Aceasta carte colorata ofera o istorie ampla a reclamei. Plaseaza evolutiile din industriile de publicitate si marketing intr-un cadru de evenimente culturale majore pentru a ajuta cititorii sa inteleaga conditiile in care s-a dezvoltat publicitatea.