Holy Hype

This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

Aceasta carte discuta tehnica publicitara de utilizare a simbolurilor, temelor si retoricii religioase in promovarea bunurilor si serviciilor de consum laice si, invers, utilizarea temelor nereligioase in promovarea bunurilor, institutiilor si serviciilor religioase.