Hospitality Marketing and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

Crearea de amintiri si experiente vesele pentru consumatori este o dimensiune cheie care afecteaza profitabilitatea si cresterea unei firme de ospitalitate. Bazandu-se pe experientele globale, aceasta noua carte analizeaza diversii factori care creeaza aceste experiente pozitive si ofera o perspectiva asupra marketingului si comportamentului consumatorilor in contextul ospitalitatii si turismului.