How Behavior Spreads

A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat

O noua teorie contraintuitiva a modului in care retelele sociale influenteaza raspandirea comportamentului Noile miscari sociale, tehnologiile si initiativele de sanatate publica se lupta adesea sa decoleze, totusi multe boli se disperseaza rapid fara probleme. Poate lectiile invatate din difuziunea virala a bolilor sa imbunatateasca raspandirea comportamentelor benefice si sa inoveze