How Business Works

Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy is a dynamic introduction to business textbook that takes a holistic, comprehensive, real-world approach, incorporating both theory and practice.

Studentii stralucitori si dornici de afaceri merita o introducere riguroasa si interesanta la fundamentele afacerilor. Cum functioneaza afacerea: obtinerea de profituri, asumarea riscurilor si crearea de valoare intr-o economie globala este o introducere dinamica a manualului de afaceri care adopta o abordare holistica, cuprinzatoare, din lumea reala, incorporand atat teorie, cat si practica.