How Innovation Works

‘Ridley is spot-on when it comes to the vital ingredients for success’ Sir James Dyson Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.

,,Ridley este perfect atunci cand vine vorba de ingredientele vitale pentru succes" Sir James Dyson Pe baza bestsellerului sau The Rational Optimist, Matt Ridley relateaza istoria inovatiei si modul in care trebuie sa ne schimbam gandirea asupra acestui subiect.